Whether you’re new to the rideshare industry and want to know the best spots to start the day from or want an update on London’s busiest areas for times when rideshare demand is lower, we’ve made a list of the top Uber destinations in London in 2023.  

1. Heathrow Airport 

London’s biggest airport, Heathrow, is also the second busiest airport in the world by international passenger traffic, being a destination where ride demands run 24/7.  

The car park is quite expensive at Heathrow, so locals will prefer an Uber ride instead of using their car. As for tourists, many choose an Uber ride instead of public transport since it’s the easy and straightforward option to get to the destination, even if not that cheap.  

Make sure to do your research on the rules and fees to pay for picking up and dropping passengers off at Heathrow Airport before going there to avoid fines. 

Location: London Borough of Hillingdon, Longford TW6

2. London City Airport 

Although significantly smaller than Heathrow Airport, London City Airport is an important Uber hotspot. Being strategically placed between City of London and Canary Wharf, the twin centres of London’s financial industry, this airport mainly serves the business community, being a great spot to get Uber Exec or Uber Lux ride demands. 

Location: Royal Docks, Hartmann Rd, London E16 2PX 

There are three other major airports near London, Gatwick, Luton and Stansted. Since they’re all located at least 30 miles from Greater London, take the trip if you get a chance — the longer the distance, the bigger the profit.  

3. King Cross and St Pancras 

These railway stations, situated side by side, are London’s most famous stations thanks to associating King Cross with Harry Potter. You’ll most likely take two kinds of people to this destination — the ones interrailing through Europe wanting to catch the Eurostar from St Pancras to get to Paris, and the Harry Potter fans who want to visit the popular 9 ¾ quarters platform.  

As many people think King Cross and St Pancras are different names for the same stations, give a helping hand to your passengers and ask them to double-check the station their train is leaving from.  

Location: Euston Road, Camden, N1C 4BU 

4. Victoria Station 

Victoria Station is one of the main points of London’s transport, a Central London railway terminus and an important London Underground station. This is a famous tourist spot, with Buckingham Palace just around the corner and Westminster Abbey and Big Ben at a 10-minute walk. Expect to bring locals to this destination as well, as it’s the place of many theatre shows, including Wicked.  

This is, as expected, one of London’s busiest areas, so make sure to know your shortcuts well enough or to use Waze to avoid congestions. 

Location: Belgravia, City of Westminster, SW1E 5ND 

5. Waterloo Station 

This is a destination where you’ll take many hurried passengers with big luggage, as it’s UK’s busiest railway station by passenger usage, handling around 41 million passengers annually. It’s also the UK’s largest station in terms of floor space and number of platforms and mainly serves trains heading to the South and West of the UK.  

As it’s constantly crowded, it’s very likely to take another client right after you’ve dropped off one. Located right behind the London Eye, expect some tourist passengers as well.  

Location: Lambeth, Waterloo Rd, SE1 8SW 

6. Liverpool Street 

Besides being an important central London railway terminus and a London Underground main station, it might be another popular destination for Uber Comfort, Uber Exec or even Uber Lux rides due to its strategic placement.  

Located near the financial district City of London and the groovy Shoreditch, you’ll get passengers heading to business meetings, corporate employees rushing to the office or businesspeople going for lunch at the famous high-altitude restaurant, Sky Garden.  

Location: Bishopsgate, Liverpool St, EC2M 7PY 

7. Paddington 

Another famous railway terminus and London Underground station, Paddington, is also associated with the Paddington bear, a renowned character in children’s literature named after this station. The surrounding area is mainly residential, so expect more locals than tourists as passengers. It’s also an important station for commuters and regional passengers.  

Location: Praed St, W2 

8. Harrods 

Harrods Limited has become a synonym for shopping in London, being the biggest store in the UK and one of the most exclusive department stores in the world. It has 330 departments offering a wide range of services, from clothing and jewellery to packed gifts and electronics.  

This is a go-to destination both for locals and tourists who love Harrods for its high-quality products and services. There are up to 300,000 visitors on peak days, the visits reaching a peak during the Winter Holidays, for its Seasonal Christmas department. 

Location: 87-135 Brompton Rd, SW1X 7XL 

9. Selfridges on Oxford Street   

The other popular option for shopping in London is Selfridges’ flagship store on Oxford Street. Selfridge is a chain of high-end department stores, and the flagship store is the second largest store in the UK after Harrods. This was Uber’s most popular destination in 2021, conveniently located on Oxford Street, London’s top spot for high-end shopping. 

If you’re picking someone up from Harrods or Selfridges, be prepared to give them a hand with their shopping bags and ensure you have enough storage space.  

Location: 400 Oxford St, W1A 1AB 

10. Soho 

Going to Soho is a wise choice if you’re a night owl and prefer working before dawn. This is one of London’s entertainment districts, with many nightclubs, theatres, restaurants and people on the street 24/7. Soho is also the place of Chinatown, a popular spot in London for its Asian food and quirky decor.  

Location: City of Westminster, West End of London 

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